#Etsy pet portraits software#

#Etsy pet portraits software#

This software enables his team to integrate Google Sheets, Shopify, Etsy, Dropbox, and some other tools he’s using. The software he’s using to communicate and manage his team is called Clickup. This person helps Luke out by also checking how all the designs are coming along and supporting the designers. He has also promoted his best full-time designer to Head of Art. He also creates a lot of educational materials to help his designers continually improve their designs. Luke’s role in the company now is checking each piece of art meets a high standard. 21 freelance artists (that are working pretty much full-time).So, he started taking on team members to help out. However, the workload quickly grew at a faster rate than he could physically produce the art. When he started out, Luke was doing everything himself. His prices at the time of publishing this were: Luke’s pricing is a set fee of $30 for the piece of art, then an additional amount depending on the size of the canvas. I definitely wasn’t the cheapest, but at that time it felt like that was what was right,” Luke told me when I asked him how he priced his work. “I looked around to see what other people were charging. How Did You Decide What to Price Your Work? It wasn’t long before he started to see a great return on his ad spend, and it’s continued to this day. What Luke said he started to realize was that however much traffic he drove to his store through ads, Etsy seemed to match with organic traffic. Then he decided to give Etsy ads another go. When he switched off the ads, he did see a small amount of organic traffic coming to his store. “I remember spending a lot of money on Etsy ads, and it not being a particularly good return,“ Luke explained about how he started out. But once he started to hit $7,000-$8,000/month in sales, it became his main focus. These portraits were his side hustle for a while as he has other businesses. His store quickly took off and he won the challenge. With his background in design and art, Luke decided to try these custom pet prints. They decided to see who could make the most money on Etsy in two weeks. On Luke’s podcast, Lockdown Livelihood, Luke and his co-host Alex Peet came up with the idea to do an Etsy challenge. “It really looks like the dog could have been there and posed, and someone painted it,” Luke told me. His work is digitally produced, the pet’s head is carefully merged with the costume: What Luke does, is to make sure every piece he produces looks like a piece of art. Luke said his biggest competitor basically cuts out a dog’s head from a picture and puts it on an old renaissance-style portrait. “Other people are doing them, but other people are doing them badly,” Luke said, talking about mixing classic paintings with people’s pets. This enabled him to put together a quality product, a well-designed website, and manage the logistics of the e-commerce side. It’s the combination of these three things that came together when he launched VanWoof. Luke has also done a lot of portrait art, such as oil paintings and pencil sketches. He also studied architecture at university, which he credits to learning his design skills. Mostly through Amazon, and some through Shopify. Luke has been doing e-commerce for 2 and a half years and has sold thousands of products online. “I think it’s an accumulation of my multiple skills,” Luke told me. Why’d You Think This Business Took off So Quickly? Why Did You Build Your Own Shopify Store Alongside Your Etsy Store?.What Are You Doing to Optimize Your Etsy Store?.What Does Your Workflow Look Like From Order to Shipping?.How Are You Managing Fulfillment for the Canvas and Poster Prints?.How Did You Decide What to Price Your Work?.Why’d You Think This Business Took off So Quickly?.